Insecta Iridesse Ikhathalogi Yokuthengisa Ephrintiwe ngu-Plus Collaboratives

Umdwebo Insecta Iridesse Ikhathalogi Yokuthengisa Ephrintiwe ngu-Plus Collaboratives ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IsilivaUkukhangisa· 2022

Insecta Iridesse Ikhathalogi Yokuthengisa Ephrintiwe

ngu Plus Collaboratives

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukukhangisa

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#131277

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Insecta Iridesse Ikhathalogi Yokuthengisa Ephrintiwe

I-Insecta Iridesse iyikhathalogi yokuthengisa ephrintiwe eyakhelwe ukubonisa imiphumela yokuphrinta okusansimbi. Le khathalogi ithatha indawo yesampula lombala evamile ngencwadi yohambo yomhloli oqanjiwe efaka amarekhodi ezinhlobo zezinambuzane ezingavamile eziqanjiwe. Izicucu zobucwebe ezingamatshe angamagugu angamashumi amathathu, okuhlanganisa amasongo, amagalibhozi, izicucu zezinwele, amacici namabhurotshi, kwenziwe cishe ngokuphelele ngephepha futhi kwaphrintwa nge-inki ekhethekile yegolide, yesiliva neyemhlophe. Le folio iphethe amamephu asongiwe, amathikithi, izingcezu zamaphephandaba nezitifiketi kuphepha olunembozwe nolungambozwanga. Ababukeli bayamenywa ukuba bahlole umphumela ngamunye wokuphrinta eduze.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Insecta Iridesse Ikhathalogi Yokuthengisa Ephrintiwe iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Insecta Iridesse Ikhathalogi Yokuthengisa Ephrintiwe ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Insecta Iridesse Ikhathalogi Yokuthengisa Ephrintiwe iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Izilinganiso Nokupakisha: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Amathegi: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Ubuchwepheshe Bokukhiqiza: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Inselele Yokudweba: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Ucwaningo: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Ugqozi: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Ubude Bephrojekthi: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Ukuhamba Kokusebenza: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Amalungu Eqembu: PLUS Collaboratives
Amakhredithi Ezithombe: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.