Grassy Premiados Ukupakisha Ikhofi ngu-Dimitri Lociks

Umdwebo Grassy Premiados Ukupakisha Ikhofi ngu-Dimitri Lociks ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2022

Grassy Premiados Ukupakisha Ikhofi

ngu Dimitri Lociks

Iklayenti: Grassy Caffè

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

27,497

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#128993

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Grassy Premiados Ukupakisha Ikhofi

Grassy Premiados iwumklamo wokupakisha wekhofi elikhethekile laseBrazil. Ibhokisi linezimo zemvelo nezimoduli ezigqugquzelwe yizimbewu zomahogani, izinhlamvu zekhofi, kanye namajika okwakhiwa kwezakhiwo zesimanje zaseBrazil. Isimo semoduli sivumela ukubekwa okulandelanayo kanye nokuboniswa okuhlukile emashalofini. Ibhokisi lakhiwe ngekhadibhodi elinolamula olungakhanyi, ukushayela okushisayo, kanye nokuphrinta okunombala owodwa. Ikhofi liphethwe esikhwameni sepulasitiki esinevalve elivikela izinhlamvu emoyeni-mpilo. Ilebula enamathelayo eyifilimu yensimbi ivala ibhokisi futhi iphethe ulwazi lomkhiqizo, okuvumela ukwenza ngokwezifiso okusheshayo ngezindleko eziphansi.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Grassy Premiados Ukupakisha Ikhofi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Grassy Premiados Ukupakisha Ikhofi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Grassy Premiados Ukupakisha Ikhofi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Izilinganiso Nokupakisha: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Amathegi: package, Brazilian coffee, biomimetic, bio design,
Ubuchwepheshe Bokukhiqiza: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Inselele Yokudweba: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Ucwaningo: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Ugqozi: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Ubude Bephrojekthi: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Ukuhamba Kokusebenza: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Amalungu Eqembu: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Amakhredithi Ezithombe: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.