Whoatemytofu Uhlobo Lwamagama ngu-Yuntong Sun

Umdwebo Whoatemytofu Uhlobo Lwamagama ngu-Yuntong Sun ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ezenhlalakahle.

IbhulonziEzenhlalakahle· 2022

Whoatemytofu Uhlobo Lwamagama

ngu Yuntong Sun

Iklayenti: Yuntong Sun

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ezenhlalakahle

39,448

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#127987

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Whoatemytofu Uhlobo Lwamagama

I-Whoatemytofu iyiphrojekthi yokuklama yezenhlalakahle eyakhelwe ohlotsheni lwamagama olutholakala mahhala olubizwa ngokuthi i-The Tofu Type. Igama liyabhekisela esisho samaShayina esisebenzisa ukudla i-tofu njengomfanekiso wokuhlukunyezwa ngokocansi. Izimo zezinhlamvu zamagama zabunjwa ngenqubo yokusika i-tofu, futhi izikhala ezingekho zikhumbuza ngezinto ezisikiwe. Iphrojekthi iphinde ihlanganise uchungechunge lwamaphosta kanye nombono wewebhusayithi. Izivakashi zingafaka amagama abuhlungu abaziwe ngesikhathi sokuhlukunyezwa futhi zithole iphosta abangalabelana ngayo kumaqoqo ezokuxhumana ngehashtag. Uhlobo lwamagama lungalandwa mahhala. Inhloso ukunika izisulu izwi kanye nomuzwa wobunye.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Whoatemytofu Uhlobo Lwamagama iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Whoatemytofu Uhlobo Lwamagama ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Whoatemytofu Uhlobo Lwamagama iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Izilinganiso Nokupakisha: Poster, 1350px*1080px
Amathegi: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Ubuchwepheshe Bokukhiqiza: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Inselele Yokudweba: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Ucwaningo: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Ugqozi: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Ubude Bephrojekthi: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Ukuhamba Kokusebenza: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.