Jalebi Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo ngu-Raageshwari Kandaswamy

Umdwebo Jalebi Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo ngu-Raageshwari Kandaswamy ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2022

Jalebi Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo

ngu Raageshwari Kandaswamy

Iklayenti: MIT Institute of Design

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#126528

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Jalebi Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo

Umbhalo Wencwadi: I-Jalebi ubunikazi bomkhiqizo bomkhiqizo we-ice cream wesimanje. Izinambitheka ze-ice cream zisekelwe ezinandulweni zesintu zaseNdiya. Isitayela sokubukwa sibhekisela kubathengisi basemgwaqweni abathengisa izinandulo nokudliwayo okugoqwe emaphephandabeni. Ilogo idwetshwe isuselwa kunhlamvu J nasekusongweni kwe-jalebi. Ubhalo, imibala kanye nokushiyana kunikeza lobu bunikazi uphawu oluvamile kodwa olusesimweni sanamuhla. Lobu bunikazi busetshenziswa emikhombeni, emakhadini emenyu, emasakeni nakuzimfihlo zobuso ukuze kutholakale ukubukeka okuhambisanayo. Ikhadi lemenyu lakhiwe ngezingqimba, kanti ungqimba lwangaphambili luwuqweqwe oluboniswayo oluveza ukuxutshaniswa kwamasiko.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Jalebi Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Jalebi Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Jalebi Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Izilinganiso Nokupakisha: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Amathegi: Brand Identity, Logo, Identity Design, Ice cream
Ubuchwepheshe Bokukhiqiza: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Inselele Yokudweba: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Ucwaningo: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Ugqozi: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Ubude Bephrojekthi: The project started in September 15 as a part of college project and finished in October 3rd.
Ukuhamba Kokusebenza: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.