Umdwebo City Ambassadors School -Typographic Brand Identity ngu-Tanya Dunaeva ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2022

City Ambassadors School -Typographic Brand Identity

ngu Tanya Dunaeva

Iklayenti: Tanya Dunaeva

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#126443

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-City Ambassadors School -Typographic Brand Identity

Izindaba ezithakazelisayo zifihlwe ngemuva kwazo zonke izindlela zemigwaqo emidala futhi akunakwenzeka ukuhlobanisa iDolobha nanoma iyiphi isethi encane yezimpawu ezibonakalayo. Ngenkathi ifunda idolobha, inxusa lakusasa ilithola kabusha, njengomfundi ethola incwadi yokuqala esikoleni. Ukuze kwakhiwe ubuwena, kukhethwe isixazululo sokuthayipha, ngokusekelwe kumgomo we-typographic eclecticism: iskripthi seSizwe Esidala, esihlanganiswe neskripthi sokuhlanganisa kanye namafonti abonakalayo abaculi be-avant-garde. Isikimu sombala sibomvu nge-laconic-bright.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

City Ambassadors School -Typographic Brand Identity iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. City Ambassadors School -Typographic Brand Identity ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. City Ambassadors School -Typographic Brand Identity iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

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Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Izilinganiso Nokupakisha: Design can be fixed at any staff
Amathegi: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Ubuchwepheshe Bokukhiqiza: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Inselele Yokudweba: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Ucwaningo: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Ugqozi: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Ubude Bephrojekthi: The Project was accomplished during the Summer 2021 in Moscow
Ukuhamba Kokusebenza: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Amalungu Eqembu: Leonid Slavin - tutor
Dmitry Chernogayev - curator