Beer Mail by Volfas Engelman Ukupakisha Utshwala Bekhono ngu-Bold Brands

Umdwebo Beer Mail by Volfas Engelman Ukupakisha Utshwala Bekhono ngu-Bold Brands ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2021

Beer Mail by Volfas Engelman Ukupakisha Utshwala Bekhono

ngu Bold Brands

Iklayenti: Bold Brands

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

26,502

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#122875

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Beer Mail by Volfas Engelman Ukupakisha Utshwala Bekhono

I-Beer Mail iyisimo sokupakisha esaklanywe kuhlu lotshwala obenziwe ngobukhono. Amalebula akhelwe efanekiswa nezitembu zeposi, okuwukubhekisela egameni lomkhiqizo kanye nekhono lokuqoqwa lwezitembu. Uhlobo ngalunye luthwala umfanekiso oyinhlanganisela ohlanganisa izinto ezibonakala zingahlobene ekuqaleni. Izithako ezisetshenziswe otshwaleni zifihlwe ngaphakathi kwemifanekiso, ukuze umthengi akwazi ukuzifuna. Utshwala buthengiswa emabhodleleni engilazi angu-330 ml anamalebula aphrintwe ngobuchwepheshe bedijithali kanye nezinkumba eziphrintiwe ezingu-500 ml. Umklamo ubonisa amanani amancane okukhiqizwa alolu hlu.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Beer Mail by Volfas Engelman Ukupakisha Utshwala Bekhono iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Beer Mail by Volfas Engelman Ukupakisha Utshwala Bekhono ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Beer Mail by Volfas Engelman Ukupakisha Utshwala Bekhono iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Izilinganiso Nokupakisha: 500 ml cans HD printed.
330 ml glass bottles with labels.
Amathegi: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Ubuchwepheshe Bokukhiqiza: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Inselele Yokudweba: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Ucwaningo: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Ugqozi: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Ubude Bephrojekthi: This project started in January 2020 and is still ongoing adding a new variety every other month.
Ukuhamba Kokusebenza: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Amalungu Eqembu: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Amakhredithi Ezithombe: Illustrations & Visuals: Sandra Ramoskaite