Solemici Packaging Primary Function: Ukupakisha Kwemikhiqizo Yenyama ngu-Dmitry Kultygin

Umdwebo Solemici Packaging Primary Function: Ukupakisha Kwemikhiqizo Yenyama ngu-Dmitry Kultygin ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2021

Solemici Packaging Primary Function: Ukupakisha Kwemikhiqizo Yenyama

ngu Dmitry Kultygin

Iklayenti: Dmitry Kultygin

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#120913

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Solemici Packaging Primary Function: Ukupakisha Kwemikhiqizo Yenyama

I-Solemici iyidizayini yokupakisha yezibiliboco zenyama zase-Italy ezinjenge-salami ne-prosciutto. Idizayini iqhathanisa ukunambitheka komkhiqizo nemisebenzi emikhulu yobuciko be-Renaissance. Iphakethe eliyinhloko lithreyi lepulasitiki eliprintwe ngokwakheka kwe-marble. Ikhanda lephepha likhiqizwa ngokuprinta kwe-offset kanye nokushayela ifoyili yegolide, okusekela isimo esiyingqayizivele somkhiqizo. Ithreyi ilingana no-225 mm ngobude no-123 mm ngobubanzi. Imibala egqamile nemininingwane eyahlukanisayo isiza umkhiqizo ukuba uvele eshalofini lesitolo. Idizayini futhi ikhombisa inhlonipho ngezindlela zokukhiqiza zendabuko.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Solemici Packaging Primary Function: Ukupakisha Kwemikhiqizo Yenyama iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Solemici Packaging Primary Function: Ukupakisha Kwemikhiqizo Yenyama ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Solemici Packaging Primary Function: Ukupakisha Kwemikhiqizo Yenyama iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Izilinganiso Nokupakisha: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Amathegi: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Ubuchwepheshe Bokukhiqiza: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Inselele Yokudweba: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Ucwaningo: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Ugqozi: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Ubude Bephrojekthi: The project started in December 2020 in Moscow
Ukuhamba Kokusebenza: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Amalungu Eqembu: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin