Umdwebo Love Art Umkhankaso ngu-Daniel da Hora ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IbhulonziUkukhangisa· 2024

Love Art Umkhankaso

ngu Daniel da Hora

Iklayenti: Dahlstedt Holding SL

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukukhangisa

82,144

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#119665

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Love Art Umkhankaso

Emkhankaseni wayo wokuqala, i-Winghook iqala umzamo onesibindi futhi wobuciko ohlose ukwenza isitatimende esikhulu. Isebenzisa ukuhlanganiswa okucophelela kokusebenzisa idijithali nokuhumusha kabusha kobuciko, i-Winghook ihlanganisa imisebenzi yobuciko edumile evela Emlandweni Wobuciko endabeni yayo. Ngokusebenzisa amakhono okuguqula, umkhankaso unxusa ababukeli ukuba babone ukungahambelani, ngokunembile nangokuqapha imininingwane. Ngokubeka amakhilasikhi ajwayelekile kanye nokuphambuka okusha, i-Winghook ayigcini nje ngokumema ukucabanga kepha futhi iyaqinisekisa amandla ayo ekuvikeleni ubuqotho bamagugu obuciko.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Love Art Umkhankaso iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Love Art Umkhankaso ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Love Art Umkhankaso iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Izilinganiso Nokupakisha: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Amathegi: Art, Creative, Museum, Paintings
Ubuchwepheshe Bokukhiqiza: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Inselele Yokudweba: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Ucwaningo: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Ugqozi: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Ubude Bephrojekthi: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Amalungu Eqembu: Creative Director / Designer: Daniel da Hora
Amakhredithi Ezithombe: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.