Umdwebo Out Here It's Dew Umkhankaso Wokukhangisa ngu-PepsiCo Design and Innovation ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.
IbhulonziUkukhangisa· 2021
Out Here It's Dew Umkhankaso Wokukhangisa
ngu PepsiCo Design and Innovation
Iklayenti: PepsiCo Design & Innovation
Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukukhangisa
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#119164Ukuklama
Mayelana ne-Out Here It's Dew Umkhankaso Wokukhangisa
Umbhalo Wencwadi: Out Here It's Dew ngumkhankaso wokukhangisa owakhelwe uhlobo lomphunga wesiphuzo esinamagwebu, ohlose ukufinyelela abantu abathanda imisebenzi yangaphandle esifundeni saseMidwest e-United States. Lo mkhankaso ukhuthaza abantu ukuthi bajabulele lesi siphuzo ngenkathi bezingela, bedoba, begibela izikebhe kanye nokuhamba ngezinyawo ehlathini. Umkhankaso waqala ngomnikelo obuyisela amashumi amabili amadola ukusiza ekukhokheleni amalayisensi okuzingela nokudoba ka-2020. Umkhiqizo wezithombe wakha uhlu olukhulu lwezithombe ezisetshenziselwa amabhange okuthengisa, ama-social media, kanye nokukhangisa ngaphandle kwezindlu. Kwakhethwa indawo eyodwa ukuveza isikhathi sasentwasahlobo esiqalayo, ihlobo, kanye nekwindla konke kolunye ushutu.
Ukuqashelwa
Mayelana ne-Umklomelo Webhulonzi we-A' Design Award
Out Here It's Dew Umkhankaso Wokukhangisa iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Out Here It's Dew Umkhankaso Wokukhangisa ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Out Here It's Dew Umkhankaso Wokukhangisa iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Ugqozi
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Amalungu Eqembu
- PepsiCo Design & Innovation
Okuxhasiwe
Hlola Ngaphesheya Kwe-Designers.org
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