Umdwebo Math Alive Ubunikazi Bomkhiqizo ngu-Brand Core - Visang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IgolideIgrafikhi· 2021

Math Alive Ubunikazi Bomkhiqizo

ngu Brand Core - Visang

Iklayenti: VISANG Education Inc.

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Igrafikhi

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Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-Math Alive Ubunikazi Bomkhiqizo

I-Dynamic graphic motifs inothisa umthelela wokufunda wezibalo endaweni yokufunda ehlanganisiwe. Amagrafu angama-Parabolic avela kuzibalo agqugquzele ukwakheka kwelogo. Uhlamvu A no-V axhunywe ngomugqa oqhubekayo, obonisa ukuxhumana phakathi kukathisha nomfundi. Idlulisa umyalezo wokuthi i-Math Alive iqondisa abasebenzisi ukuthi babe izingane ze-whiz ezibalweni. Okubonwayo okubalulekile kumelela ukuguqulwa kwemiqondo yezibalo engabonakali ibe yimifanekiso enezinhlangothi ezintathu. Inselele bekuwukulinganisa ubumnandi nesilungiselelo esiheha izethameli ezihlosiwe nobungcweti njengophawu lobuchwepheshe bezemfundo.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Math Alive Ubunikazi Bomkhiqizo iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Math Alive Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Math Alive Ubunikazi Bomkhiqizo idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Izilinganiso Nokupakisha: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Amathegi: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Ubuchwepheshe Bokukhiqiza: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Inselele Yokudweba: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Ucwaningo: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Ugqozi: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Ubude Bephrojekthi: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Ukuhamba Kokusebenza: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Amalungu Eqembu: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Amakhredithi Ezithombe: Shutterstock, Clipart Korea