Tokinone Isiphakelo Sokudla ngu-Toshiki Okada

Umdwebo Tokinone Isiphakelo Sokudla ngu-Toshiki Okada ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2021

Tokinone Isiphakelo Sokudla

ngu Toshiki Okada

Iklayenti: Zikkichi Co.,Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#118715

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Tokinone Isiphakelo Sokudla

Umbhalo Wencwadi: I-Tokinone iwuhlelo lwesiphakelo se-Dorayaki, isinkwa esidala saseJapane esenziwa ngokufaka i-bean paste phakathi kwamaphanikhekhe. Uhlobo lwe-Tokinone lungeza i-butter cream kanye nezinambitheka ezifana nezithelo netiye eluhlaza. Iphethini isebenzisa imibala eyisikhombisa, owodwa ngasinye ukumela inambitheka ngayinye, ngezimo ezingahleliwe eziphakamisa ukubukeka okuthambile. Imibala nezimo kuhlanganisa okudala nokusha, izinkomba zamaJapane namaNtshonalanga. Ibhokisi lenziwe ngephepha elikhwalithi ephakeme elingacwebezeli, elihambisana nesimo sesinkwa. Ikhekhe ngalinye linikezwa isikhala esanele ngaphakathi ebhokisini. Zonke izingxenye ziphephu elingasetshenziswa kabusha futhi lingasongwa liyisicaba ngemuva kokusetshenziswa.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Tokinone Isiphakelo Sokudla iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Tokinone Isiphakelo Sokudla ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Tokinone Isiphakelo Sokudla iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Izilinganiso Nokupakisha: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Amathegi: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Ubuchwepheshe Bokukhiqiza: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Inselele Yokudweba: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Ucwaningo: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Ugqozi: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Ubude Bephrojekthi: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Ukuhamba Kokusebenza: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Amalungu Eqembu: Brand Manager:Masahito Nunome
Amakhredithi Ezithombe: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019