Grundig Heinzelmann Limited Edition Ifilimu Yopopayi Yokukhangisa ngu-Digital Panorama

Umdwebo Grundig Heinzelmann Limited Edition Ifilimu Yopopayi Yokukhangisa ngu-Digital Panorama ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Weplatinamu we-A' Design Award Esigabeni Somncintiswano se-Ifilimu.

IplatinamuIfilimu· 2021

Grundig Heinzelmann Limited Edition Ifilimu Yopopayi Yokukhangisa

ngu Digital Panorama

Iklayenti: Digital Panorama

Umnqobi we-Umklomelo Weplatinamu we-A' Design Award Esigabeni se-Ifilimu

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Mayelana ne-Grundig Heinzelmann Limited Edition Ifilimu Yopopayi Yokukhangisa

I-Grundig Heinzelmann Limited Edition yifilimu yopopayi yokukhangisa eyenzelwe irediyo egqugquzelwe umklamo onomlando. Irediyo i-Heinzelmann yethulwa ngo-1946 njengerediyo yebhokisi lokhuni eyakhiwe ngaphandle kwamashubhu. Le filimu ihumusha kabusha leli fa ngomhlaba wokhuni nensimbi ephucuziwe okuhambisana kahle. Zonke izingxenye zenziwa zamodelwa futhi zanikezwa ukunyakaza esikhaleni sobukhulu obuthathu kusetshenziswa imidwebo yekhompyutha. Ifilimu ithatha imizuzwana engamashumi ayisithupha nge-full high definition futhi iphetha egumbini elinomoya wesimanje kodwa okhumbuza isikhathi esidlule.

Ukuqashelwa

Mayelana ne-Umklomelo Weplatinamu we-A' Design Award

Grundig Heinzelmann Limited Edition Ifilimu Yopopayi Yokukhangisa iwinile uMklomelo Weplatinamu we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo eyiqiniso eyingqayizivele, ebukekayo nenobukhosi. Abawinile bePlatinamu yizimangaliso zokudalwa, ubufakazi bemingcele yobuhlakani bokudala, futhi babonisa ubungcweti nobuhlakani obungenakuqhathaniswa babaklami babo. Le miklamo ilindeleke ukuba ibe yimisebenzi edume kakhulu echaza ubuhle besikhathi, enikela ekuhlalakahleni komphakathi futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Grundig Heinzelmann Limited Edition Ifilimu Yopopayi Yokukhangisa ibonisa izinga elingaphezu kwejwayelekile lobuhle futhi ngokungangabazeki yenza umhlaba ube yindawo engcono ngezimfanelo zayo eziluthandwa nezibalulekile. Grundig Heinzelmann Limited Edition Ifilimu Yopopayi Yokukhangisa ngumsebenzi owinile uMklomelo Weplatinamu we-A' Design Award ovusa izifiso, ukhuthaza, ujabulisa futhi udale injabulo enkulu.

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Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Izilinganiso Nokupakisha: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Amathegi: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Ubuchwepheshe Bokukhiqiza: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Inselele Yokudweba: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Ucwaningo: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Ugqozi: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Ubude Bephrojekthi: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Ukuhamba Kokusebenza: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Amapathenti: Copyrights belong to Arcelik A.S, 2019
Amalungu Eqembu: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Amakhredithi Ezithombe: Video Credits: Emre GOREN