S6 Foundry Uhlelo Lomkhiqizo Nomkhankaso ngu-Paul Robb and Moira Bartoloni

Umdwebo S6 Foundry Uhlelo Lomkhiqizo Nomkhankaso ngu-Paul Robb and Moira Bartoloni ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Okushicilelwe.

IsilivaOkushicilelwe· 2021

S6 Foundry Uhlelo Lomkhiqizo Nomkhankaso

ngu Paul Robb and Moira Bartoloni

Iklayenti: S6 Foundry

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Okushicilelwe

40,102

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#115652

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-S6 Foundry Uhlelo Lomkhiqizo Nomkhankaso

Ibhrendi ye-S6 Foundry kanye nencwadi yayo yesampula yohlobo olulandelayo kwaklanywa ukudala injabulo yokuthayipha okusha, ukubeka ulimi olubonakalayo lomkhiqizo. Iphalethi ekhanyayo nejabulisayo yombala ofudumele kanye nolimi oluhlukile nolumangalisayo ludonsa umoya, luzwakalisa ukubhala ngezandla kwendabuko kokuzijabulisa kwekhulu le-1900. Amadizayini athuthukiswe njenge-kaleidoscope yamafomu nezinto zokwakha ukuvumelana okulungile kokubonwayo kwezimiso zomkhiqizo kanye nendlela entsha yamafonti ahloselwe ukuthengisa.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

S6 Foundry Uhlelo Lomkhiqizo Nomkhankaso iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. S6 Foundry Uhlelo Lomkhiqizo Nomkhankaso ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. S6 Foundry Uhlelo Lomkhiqizo Nomkhankaso iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Izilinganiso Nokupakisha: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Amathegi: Font design, Branding, Identity, Type design
Ubuchwepheshe Bokukhiqiza: Printed Lithographic CMYK using FSC papers.
Inselele Yokudweba: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Ucwaningo: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Ugqozi: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Ubude Bephrojekthi: The project started in April 2020 and is an ongoing project.
Ukuhamba Kokusebenza: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Amalungu Eqembu: Paul Robb
Moira Bartoloni
Federica Simone
Amakhredithi Ezithombe: Paul Robb