Boo Umsebenzi Oyinhloko: Ukupakisha Umkhiqizo Wokuhlanza ngu-Evgeniya Abramova

Umdwebo Boo Umsebenzi Oyinhloko: Ukupakisha Umkhiqizo Wokuhlanza ngu-Evgeniya Abramova ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2021

Boo Umsebenzi Oyinhloko: Ukupakisha Umkhiqizo Wokuhlanza

ngu Evgeniya Abramova

Iklayenti: Boo

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

26,882

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#114004

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Boo Umsebenzi Oyinhloko: Ukupakisha Umkhiqizo Wokuhlanza

Boo ikuklama lokupakisha lomugqa wemikhiqizo yokuhlanza ehloselwe imizi enezingane ezincane. Lo mugqa uhlanganisa ijeli lokugeza izitsha nezidlalo zezingane elinesithako se-chamomile, ijeli lokuhlanza phansi elinesithako se-aloe vera nesipreyi sendlu yangasese esinesithako se-tea tree. Imikhiqizo isekelwe kuzithako zemvelo, ngaphandle kwemibala nephunga. Ibhodlela ngalinye leplastikhi liphethe ilebula ye-shrink sleeve enemibala ephaphathekile. Imifanekiso yamagciwane ivela kumalebula, futhi umkhiqizo ngamunye ukhombisa igciwane elihlukile. Izindawo ezicacile zebhodlela zisikisela ukuthi amagciwane asuliwe.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Boo Umsebenzi Oyinhloko: Ukupakisha Umkhiqizo Wokuhlanza iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Boo Umsebenzi Oyinhloko: Ukupakisha Umkhiqizo Wokuhlanza ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Boo Umsebenzi Oyinhloko: Ukupakisha Umkhiqizo Wokuhlanza iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
Izilinganiso Nokupakisha: Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm
Amathegi: packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
Ubuchwepheshe Bokukhiqiza: Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve
Inselele Yokudweba: The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
Ucwaningo: In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
Ugqozi: The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
Ubude Bephrojekthi: The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
Ukuhamba Kokusebenza: The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
Amapathenti: Copyrights belong to Evgeniya Abramova, 2019
Amalungu Eqembu: Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin
Amakhredithi Ezithombe: Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin