Zhanggong Times Ukuphakwa Kotshwala ngu-Wen Liu

Umdwebo Zhanggong Times Ukuphakwa Kotshwala ngu-Wen Liu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2021

Zhanggong Times Ukuphakwa Kotshwala

ngu Wen Liu

Iklayenti: Jiangxi Zhanggong Liquor Co., Ltd

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#112289

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Zhanggong Times Ukuphakwa Kotshwala

Zhanggong Times uwuhlelo lokuphakwa komshini we-Baijiu okhiqizwa esifundazweni sase-Jiangxi, eChina. Ibhodlela lenziwe ngobumba obushiswe ngendlela ehlobisiwe. Ingaphambili lebhokisi lisebenzisa iphepha eligoqiwe (goffered), futhi uphawu oluyinhloko lubekwe kupuleti lensimbi. Umklamo uthole ugqozi eGanzhou, edume njengendawo yokuzalwa kwesiko elibomvu. Umbala obomvu usetshenziswa njengophawu olufanekiselayo futhi uhlanganiswa nemidwebo esekelayo. Umfanekiso ozolile ukhombisa izici zesifunda zomhlaba nezomlando, kufaka phakathi uMfula iGan. Ipakethe ilinganiselwa ku-160 ngo-120 nge-330 amamilimitha.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Zhanggong Times Ukuphakwa Kotshwala iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Zhanggong Times Ukuphakwa Kotshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Zhanggong Times Ukuphakwa Kotshwala iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Izilinganiso Nokupakisha: 160mm*120mm*330mm
Amathegi: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Ubuchwepheshe Bokukhiqiza: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Inselele Yokudweba: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Ucwaningo: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Ugqozi: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Ubude Bephrojekthi: The project started in May 2020 and finished in August 2020 in Shenzhen.
Ukuhamba Kokusebenza: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Amalungu Eqembu: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Amakhredithi Ezithombe: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.