Cera Una Volta Ilebula Yewayini ngu-Giovanni Murgia

Umdwebo Cera Una Volta Ilebula Yewayini ngu-Giovanni Murgia ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2021

Cera Una Volta Ilebula Yewayini

ngu Giovanni Murgia

Iklayenti: Cantine Chessa

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#108149

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Cera Una Volta Ilebula Yewayini

I-Cera Una Volta(Once Upon a Time) ayilona nje iwayini kodwa futhi nokugxumela esikhathini esedlule. Yazalwa ephusheni lokudala ubucwebe obuncane be-oenological ngokugcina izimfundiso zamadlozi kanye namasu okwenza iwayini esikhathi esidlule. Umqondo womqondo wokudala wewayini uyasitshela, ngobulula benganekwane ihaba elimelwa kahle umfanekiso oselebulani, indaba yokuzalwa kwaleli wayini kanye nokuthi ubani owalikhiqiza. Isitayela esikhethiwe siyinganekwane ngamabomu, ukunikeza ukuthinta komlingo ewayinini elihluke kakhulu kusitayela sakudala se-Vermentino.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Cera Una Volta Ilebula Yewayini iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Cera Una Volta Ilebula Yewayini ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Cera Una Volta Ilebula Yewayini idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Izilinganiso Nokupakisha: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Amathegi: wine, packaging, illustration, label design
Ubuchwepheshe Bokukhiqiza: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Inselele Yokudweba: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Ucwaningo: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Ugqozi: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Ubude Bephrojekthi: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Ukuhamba Kokusebenza: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Amalungu Eqembu: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Amakhredithi Ezithombe: 3D Render: Bruno Haver
Photography: Giovanni Murgia