Mi Temple of Heaven Builder Packaging Umsebenzi Oyinhloko: Iphakheji Yethoyizi Yamabhlogi Okwakha ngu-Yang Zhang

Umdwebo Mi Temple of Heaven Builder Packaging Umsebenzi Oyinhloko: Iphakheji Yethoyizi Yamabhlogi Okwakha ngu-Yang Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2021

Mi Temple of Heaven Builder Packaging Umsebenzi Oyinhloko: Iphakheji Yethoyizi Yamabhlogi Okwakha

ngu Yang Zhang

Iklayenti: Beijing AIQI Technology Co., Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#106355

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Mi Temple of Heaven Builder Packaging Umsebenzi Oyinhloko: Iphakheji Yethoyizi Yamabhlogi Okwakha

Umbhalo Wencwadi: I-Mi Temple of Heaven Builder Packaging iyiphakheji yephepha yethoyizi yamabhlogi okwakha. Ingaphandle libonisa iHholo Lomthandazo Wesivuno Esihle ngemidwebo yemigqa emincane, futhi ukuhlelwa okunesikhala esimhlophe esiningi kugcina isithombe sizolile. Isakhiwo sihlanganisa ukuboniswa nokuphakhishwa kunye ebhokisini elilodwa. Ukuvula isivikelo esingaphezulu kuveza umnyango oshicilelwe obonisa umlando wokuhlanganiswa kwezingodo zamasiko esiChina, kunohlu lwazo zonke izingxenye ohlangothini olungemuva. Ngemuva komnyango, izikhwama zamabhlogi zihlelwe ngamaqoqo. Isakhiwo sangaphakathi singakhishwa futhi sisetshenziswe kabusha njengebhokisi lokugcina.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Mi Temple of Heaven Builder Packaging Umsebenzi Oyinhloko: Iphakheji Yethoyizi Yamabhlogi Okwakha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Mi Temple of Heaven Builder Packaging Umsebenzi Oyinhloko: Iphakheji Yethoyizi Yamabhlogi Okwakha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Mi Temple of Heaven Builder Packaging Umsebenzi Oyinhloko: Iphakheji Yethoyizi Yamabhlogi Okwakha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
Izilinganiso Nokupakisha: Packaging Size: 403x301x155mm
Amathegi: Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
Ubuchwepheshe Bokukhiqiza: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Inselele Yokudweba: How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
Ucwaningo: The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
Ugqozi: Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
Ubude Bephrojekthi: The project started in March 2020 and finished in May 2020 in Beijing, China
Ukuhamba Kokusebenza: The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life.
Amalungu Eqembu: Beijing AIQI Technology Co., Ltd.
Amakhredithi Ezithombe: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao