Settlements Umkhankaso Odidiyelwe ngu-Pancho Gonzalez

Umdwebo Settlements Umkhankaso Odidiyelwe ngu-Pancho Gonzalez ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IbhulonziUkukhangisa· 2020

Settlements Umkhankaso Odidiyelwe

ngu Pancho Gonzalez

Iklayenti: Inbrax

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukukhangisa

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#103849

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Settlements Umkhankaso Odidiyelwe

Izindawo zokuhlala ziyinto engokoqobo emhlabeni wonke futhi ikakhulukazi eLatin America. Lo mklamo wokukhangisa ufuna ukuqoqa izimali ngendlela ehlukile futhi wenza kanjalo ngokwethula ifilimu egcine ingekho. Ukuze bathole ithikithi, abantu kwadingeka baye kuwebhusayithi ye-movie ukuze bathenge amathikithi abo futhi lapho bewathenga baqaphela ukuthi i-movie ayikho, ngakho-ke banganikela ngemali yabo ku-foundation.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Settlements Umkhankaso Odidiyelwe iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Settlements Umkhankaso Odidiyelwe ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Settlements Umkhankaso Odidiyelwe iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Izilinganiso Nokupakisha: Trailers, posters, digital ads and social media.
Amathegi: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Ubuchwepheshe Bokukhiqiza: Integrated campaign across 5 countries in South America.
Inselele Yokudweba: First online collecting campaign done by Techo Latam.
Ucwaningo: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Ugqozi: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Ubude Bephrojekthi: Chile, Peru, Argentina, Brazil and Colombia.
Ukuhamba Kokusebenza: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Amapathenti: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Amalungu Eqembu: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Amakhredithi Ezithombe: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando