Taiwan Small Town Ramble Primary Function: Ukukhangisa Kwezokuvakasha ngu-Meng Chih Chiang

Umdwebo Taiwan Small Town Ramble Primary Function: Ukukhangisa Kwezokuvakasha ngu-Meng Chih Chiang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IsilivaUkukhangisa· 2020

Taiwan Small Town Ramble Primary Function: Ukukhangisa Kwezokuvakasha

ngu Meng Chih Chiang

Iklayenti: Taiwan Tourism Bureau, Singapore Office

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukukhangisa

33,205

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#103746

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Taiwan Small Town Ramble Primary Function: Ukukhangisa Kwezokuvakasha

I-Taiwan Small Town Ramble ngumkhankaso wokukhangisa kwezokuvakasha owakhelwe ukugqugquzela amadolobha amancane aseTaiwan. Lo mkhankaso usebenzisa amabhasi eSingapore athwala umsebenzi omile omthathu ubukhulu wendlu yendabuko yaseTaiwan. Uphahla lomsila wenkonjane, isitayela sokwakha sendawo, sibekwe phezu kwebhasi ngalinye. Amathayela ahlobisayo anamaphethini ezimbali amboza ingxenye engezansi. Zombili lezi zinto ziyizithombe ezaziwayo zamadolobha endabuko aseTaiwan. Isidleke senkonjane esibaziwe, esesikhathi eside sibonwa njengophawu lomcebo nokuchuma, siyawuphothula lo msebenzi.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Taiwan Small Town Ramble Primary Function: Ukukhangisa Kwezokuvakasha iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Taiwan Small Town Ramble Primary Function: Ukukhangisa Kwezokuvakasha ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Taiwan Small Town Ramble Primary Function: Ukukhangisa Kwezokuvakasha iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.

The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.

The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.
Izilinganiso Nokupakisha: For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg
Amathegi: Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
Ubuchwepheshe Bokukhiqiza: The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
Inselele Yokudweba: A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
Ucwaningo: The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
Ugqozi: Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.

Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.
Ubude Bephrojekthi: The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
Ukuhamba Kokusebenza: If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
Amalungu Eqembu: Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling

Model:
Miranda Lien
Special Thanks:
Joy Chen
Amakhredithi Ezithombe: Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng