Wolffstrunk Primary Function: Ubunikazi Benkampani ngu-Karen Cuthbert

Umdwebo Wolffstrunk Primary Function: Ubunikazi Benkampani ngu-Karen Cuthbert ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2021

Wolffstrunk Primary Function: Ubunikazi Benkampani

ngu Karen Cuthbert

Iklayenti: Gerhard Wolff – Wolffstrunk

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#103697

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Wolffstrunk Primary Function: Ubunikazi Benkampani

Wolffstrunk ubunikazi benkampani obudalelwe umkhiqizo we-fruit schnapps kanye ne-fruit liqueurs eyenziwa endaweni yokuvivinya utshwala eyimfihlo. Ukwehliswa kwegrafikhi kanye nokunemba yikho okuveza lobu bunikazi obubonakalayo. Isithombe esilula sempisi sisebenza njengophawu lokwakhiwa lohlelo lokuklama lwenkampani, futhi indlela ehlotshiswe yokujuluka yengezwa esithombeni. Ikhanda elinyakazayo linika lolu phawu isimo esihlekisayo futhi livumela imiklamo enamandla. Uhlelo lubandakanya uphawu oluhlanganisiwe, izincwadi zebhizinisi, amalebula amabhodlela, iziqwembe, amaphosikhadi, incwadi yomkhiqizo kanye nomkhaphelo omfushane wewebhusayithi.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Wolffstrunk Primary Function: Ubunikazi Benkampani iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Wolffstrunk Primary Function: Ubunikazi Benkampani ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Wolffstrunk Primary Function: Ubunikazi Benkampani iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Izilinganiso Nokupakisha: Brandbook: 128 mm x 175 mm, 132 pages
Amathegi: Corporate Identity, Corporate Design, Brand Design, Logo Design
Ubuchwepheshe Bokukhiqiza: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Inselele Yokudweba: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Ucwaningo: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Ugqozi: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Ubude Bephrojekthi: The project was my bachelor thesis and took about 4 month time.
Ukuhamba Kokusebenza: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Amapathenti: Copyrights belong to Karen Cuthbert, 2020
Amalungu Eqembu: Karen Cuthbert
Amakhredithi Ezithombe: #1-#5 Karen Cuthbert, 2020