Cut and Paste Ukufaka Uphawu ngu-Lisa Winstanley

Umdwebo Cut and Paste Ukufaka Uphawu ngu-Lisa Winstanley ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IgolideIgrafikhi· 2021

Cut and Paste Ukufaka Uphawu

ngu Lisa Winstanley

Iklayenti: Lisa Winstanley

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#103530

Hlola Kabanzi Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Cut and Paste Ukufaka Uphawu

Le thikithi yamathuluzi ephrojekthi, Sika futhi Unamathisele: Ukuvimbela Ukukopela Okubonwayo, ikhuluma ngesihloko esingathinta wonke umuntu embonini yokuklama kodwa nokho ukukopela okubukwayo kuyisihloko okungavamile ukuxoxwa ngaso. Lokhu kungase kube ngenxa yokungaqondakali phakathi kokuthatha ireferensi esithombeni nokukopisha kuso. Ngakho-ke, lokhu okuhlongozwe yile phrojekthi ukuqwashisa abantu ezindaweni ezimpunga ezizungeze ukukokotelwa okubukwayo nokubeka lokhu phambili ezingxoxweni ezithinta ubuciko.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Cut and Paste Ukufaka Uphawu iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Cut and Paste Ukufaka Uphawu ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Cut and Paste Ukufaka Uphawu idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Izilinganiso Nokupakisha: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Amathegi: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Ubuchwepheshe Bokukhiqiza: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Inselele Yokudweba: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Ucwaningo: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Ugqozi: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Ubude Bephrojekthi: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Ukuhamba Kokusebenza: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Amapathenti: Copyrights belong to Lisa Winstanley, 2020
Amalungu Eqembu: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Amakhredithi Ezithombe: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng