Tucher AEcht Nuernberger Kellerbier Idizayini Yokupakisha Ubhiya We-Bavarian ngu-Bloom GmbH Nuernberg

Umdwebo Tucher AEcht Nuernberger Kellerbier Idizayini Yokupakisha Ubhiya We-Bavarian ngu-Bloom GmbH Nuernberg ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2020

Tucher AEcht Nuernberger Kellerbier Idizayini Yokupakisha Ubhiya We-Bavarian

ngu Bloom GmbH Nuernberg

Iklayenti: Bloom GmbH Nürnberg

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#102378

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Tucher AEcht Nuernberger Kellerbier Idizayini Yokupakisha Ubhiya We-Bavarian

Ezikhathini zangeNkathi Ephakathi, izindawo zokuphisa utshwala zasendaweni zivumela iminyaka yazo yobhiya ibe ngaphezulu kwama-cellars aneminyaka engaphezu kwama-600 ubudala engaphansi kwesigodlo saseNuremberg. Ukuhlonipha lo mlando, ukufakwa kwe- "AEcht Nuernberger Kellerbier" kubukeka kahle emuva esikhathini. Ilebuli kabhiya ikhombisa umdwebo wesandla wenqaba ehlezi emadwaleni kanye nomgqomo wokhuni osegumbini elingaphansi komhlaba, owenziwe amafonti wohlobo lwesivuno. Ilebuli yokufaka uphawu lophawu lwenkampani "iSt. Mauritius" kanye nokhokho womqhele wethusi kudlulisa ubuciko nokwethembana.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Tucher AEcht Nuernberger Kellerbier Idizayini Yokupakisha Ubhiya We-Bavarian iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Tucher AEcht Nuernberger Kellerbier Idizayini Yokupakisha Ubhiya We-Bavarian ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Tucher AEcht Nuernberger Kellerbier Idizayini Yokupakisha Ubhiya We-Bavarian idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Izilinganiso Nokupakisha: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Amathegi: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Inselele Yokudweba: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Ugqozi: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Amapathenti: Tucher Bräu GmbH und Co. KG
Amalungu Eqembu: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Amakhredithi Ezithombe: Bloom GmbH Nürnberg