Utobeera Umsebenzi Oyinhloko: Ipakheji Yobhiya Wesithelo ngu-Jansword Zhu

Umdwebo Utobeera Umsebenzi Oyinhloko: Ipakheji Yobhiya Wesithelo ngu-Jansword Zhu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2020

Utobeera Umsebenzi Oyinhloko: Ipakheji Yobhiya Wesithelo

ngu Jansword Zhu

Iklayenti: Jansword zhu

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#102296

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Utobeera Umsebenzi Oyinhloko: Ipakheji Yobhiya Wesithelo

Umbhalo Wencwadi: I-Utobeera iwuklamo lwepakheji yobhiya wesithelo. Igama elithi Utobeera laphefumulelwa igama elithi Utopia, futhi libonisa amagugu ebhrendi okulingana, amalungelo abantu, ukuhlukahluka, ubuqotho obuyingqayizivele kanye nothando. Izithombe ezine ezaziwayo emlandweni wobuciko zichazwe kabusha ngesitayela sokudweba esiyi-psychedelic: indoda enesigqoko kaRene Magritte, intombazane egqoke ingubo yamaShayina, uBacchus, unkulunkulu wewayini, kanye nonkulunkulu waseShayina wempilo ende. Isithelo ngasinye emisebenzini yokuqala yobuciko sishintshwe ngesithombe sesithelo esiyidijithali. Uklamo lubhekisela kusiko lwe-cyberpunk futhi lusebenzisa imibala ye-Pantone kanye nokucindezela kwefoyili.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Utobeera Umsebenzi Oyinhloko: Ipakheji Yobhiya Wesithelo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Utobeera Umsebenzi Oyinhloko: Ipakheji Yobhiya Wesithelo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Utobeera Umsebenzi Oyinhloko: Ipakheji Yobhiya Wesithelo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Izilinganiso Nokupakisha: 50mm*50mm*210mm
Amathegi: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Ubuchwepheshe Bokukhiqiza: Pantone color used, foiled press
Inselele Yokudweba: Concept of the illustration
Ucwaningo: The trend research of Youngers.
Ugqozi: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Ubude Bephrojekthi: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Ukuhamba Kokusebenza: The key frame proceeding illustrations.
Amapathenti: Copyrights belong to Utobeera and Jansword zhu.
Amalungu Eqembu: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang