The Wild Ubunikazi Bebhizinisi ngu-Chao Xu

Umdwebo The Wild Ubunikazi Bebhizinisi ngu-Chao Xu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2020

The Wild Ubunikazi Bebhizinisi

ngu Chao Xu

Iklayenti: AhnLuh Luxury Resorts and Residences

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#100724

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-The Wild Ubunikazi Bebhizinisi

Lo mklamo womklamo wendawo entsha yokunethezeka, eyakhiwe ngenhla kwentaba yaseHuangbai eSifundazweni saseHunan. Inhloso yale phrojekthi ukuhlanganisa ubuhle bendabuko baseShayina kanye nokulula kwaseNtshonalanga ekwakhiweni komkhiqizo. Ithimba lokuklama likhiphe izimfanelo ezicebile zezilwane nezitshalo eHuangbai intaba futhi laqamba uphawu lomumo we-crane lisebenzisa inqubo yendabuko yokudweba yaseChinese, izimpaphe zamakhreyithi zenziwe lula njengephethini lokuklama. Le ndlela eyisisekelo ingakha zonke izinhlobo zezilwane nezitshalo exist ezikhona entabeni), futhi yenze zonke izinto zokwakha zibukeke zivumelana.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

The Wild Ubunikazi Bebhizinisi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. The Wild Ubunikazi Bebhizinisi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. The Wild Ubunikazi Bebhizinisi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Izilinganiso Nokupakisha: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Amathegi: branding design, logo, Chinese style, hotel branding, simple
Ubuchwepheshe Bokukhiqiza: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Inselele Yokudweba: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Ucwaningo: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Ugqozi: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Ubude Bephrojekthi: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Amalungu Eqembu: Creative director:Chao Xu
Graphic design:Chao Xu