Lord Qu Ubunikazi Bokubonakala ngu-Siyu Xu

Umdwebo Lord Qu Ubunikazi Bokubonakala ngu-Siyu Xu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2020

Lord Qu Ubunikazi Bokubonakala

ngu Siyu Xu

Iklayenti: MET Creative Brand

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#100477

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Lord Qu Ubunikazi Bokubonakala

INombolo Lord Qu ubunikazi bokubonakala obudalelwe uphawu lokudla okuncane e-Quzhou, eChina. Ubunikazi lobu bubonisa isiko lokudla lwendabuko lwaseChina ngendlela yesimanje kubathengi abasebasha. Umlingiswa osekelwe ku-Confucius wakha uphawu oluyinhloko, futhi iqhosha lezinwele lomlingiswa lakhiwe libukeka njengesinkwa esithosiwe. Izithombe zamahlaya eziyimigqa zixhuma umlingiswa nezifanekiselo zomlando ezifana nodrako ondiza, iThempeli lika-Confucius kanye namafu ayisibusiso. Uphawu lwempumulo yengulube lusetshenziswa emishinini yokupheka intwasahlobo, izitsha, izibani kanye nemva kwezihlalo endaweni yasendlini yokudlela.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Lord Qu Ubunikazi Bokubonakala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Lord Qu Ubunikazi Bokubonakala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Lord Qu Ubunikazi Bokubonakala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Izilinganiso Nokupakisha: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Amathegi: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Ubuchwepheshe Bokukhiqiza: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Inselele Yokudweba: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Ucwaningo: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Ugqozi: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Ubude Bephrojekthi: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Ukuhamba Kokusebenza: The designers create a story for IP, personify the ingredients in the main products.
Amapathenti: Copyrights belong to Siyu Xu, 2018.
Amalungu Eqembu: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Amakhredithi Ezithombe: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.