Fenjiu Umsebenzi Oyinhloko Wokuphakisha Utshwala ngu-Zhang Zhipeng

Umdwebo Fenjiu Umsebenzi Oyinhloko Wokuphakisha Utshwala ngu-Zhang Zhipeng ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2020

Fenjiu Umsebenzi Oyinhloko Wokuphakisha Utshwala

ngu Zhang Zhipeng

Iklayenti: Fen Jiu Group

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

13,707

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#100408

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Fenjiu Umsebenzi Oyinhloko Wokuphakisha Utshwala

I-Fenjiu iyipakheji eyakhelwe utshwala baseChina. Ibhodlela lenziwe ngengilazi enombala oluhlaza okwesibhakabhaka obonakalayo ofakwe ngokupuma. Umzimba webhodlela unezinhlangothi eziyisishiyagalombili, futhi isivalo simiswe njengembali ye-apula. Iphethini ephezulu ebhodleleni yakhiwe ngamazinga amane akhumbuza amagagasi. Ukubhronza kusetshenziswe ebhodleleni, kanti ibhokisi elingaphandle lenziwe ngephepha elikhethekile elimnyama elinokubhronza. Ibhodlela liphethe ama-500 ml futhi lime lide ngobude obungu-25.5 cm. Umklamo uhlanganisa amaphethini endabuko ewindi lezimbali nesimo sanamuhla ukuze wethule isiko lamaChina kubathengi abasebasha.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Fenjiu Umsebenzi Oyinhloko Wokuphakisha Utshwala iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Fenjiu Umsebenzi Oyinhloko Wokuphakisha Utshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Fenjiu Umsebenzi Oyinhloko Wokuphakisha Utshwala iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
Izilinganiso Nokupakisha: The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
Amathegi: Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
Ubuchwepheshe Bokukhiqiza: We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
Inselele Yokudweba: When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
Ucwaningo: This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
Ugqozi: Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
Ubude Bephrojekthi: The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
Ukuhamba Kokusebenza: We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Amalungu Eqembu: Design director: Zhang Zhipeng
Amakhredithi Ezithombe: Zhang Zhipeng