Shiwanyubingshao Primary Function: Ukuphaketha Utshwala ngu-Zhang Zhipeng

Umdwebo Shiwanyubingshao Primary Function: Ukuphaketha Utshwala ngu-Zhang Zhipeng ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2020

Shiwanyubingshao Primary Function: Ukuphaketha Utshwala

ngu Zhang Zhipeng

Iklayenti: Guangdong Shiwan Baijiu Group Co., Ltd

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

27,468

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#100378

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Shiwanyubingshao Primary Function: Ukuphaketha Utshwala

Shiwanyubingshao iyidizayini yokupakisha yotshwala baseShayina. Idizayini isebenzisa umdanso webhubesi, umdlalo wesintu waseShayina, njengendikimba yayo enkulu yokubuka. Ibhodlela lenziwe ngengilazi enomgqamo omnyama obonisayo ofafaziwe, futhi umumo webhodlela usekelwe kuzitsha zewayini zasendulo zaseShayina, ezinemininingwane egcotshwe ngegolide. Ibhokisi elingaphandle lenziwe ngephepha eliyingqayizivele elimnyama ngenqubo yokushicilela. Ikhanda lebhubesi elidwetshiwe libekwe phezulu kwebhokisi. Ukuvula ibhokisi kwembula umbala wekhanda lebhubesi futhi kunezela umuzwa womcimbi wesiko esenzweni sokuphuza.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Shiwanyubingshao Primary Function: Ukuphaketha Utshwala iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Shiwanyubingshao Primary Function: Ukuphaketha Utshwala ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Shiwanyubingshao Primary Function: Ukuphaketha Utshwala iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Izilinganiso Nokupakisha: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Amathegi: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Ubuchwepheshe Bokukhiqiza: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Inselele Yokudweba: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Ucwaningo: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Ugqozi: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Ubude Bephrojekthi: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Ukuhamba Kokusebenza: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Amalungu Eqembu: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Amakhredithi Ezithombe: Zhang Zhipeng