设计师 Ladan Zadfar and Mohammad Farshad 的作品 Wild Cook Advertising 海报 荣获了极具声望的 2020 A' Design Award 铁奖，竞赛类别为广告、营销与传播设计。
铁广告· 2020
Wild Cook Advertising 海报
设计师： Ladan Zadfar and Mohammad Farshad
客户: Creator studio
广告类别A' Design Award 铁奖获奖者
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关于 Wild Cook Advertising 海报
广告是展示产品最重要的部分之一。为了能够展示设计，设计师应该了解设计的主要方面，并以艺术的方式展示它，他们必须专注于其最重要的特征。所展示的设计是产品的广告海报从自然材料到食物的顺畅燃烧产生的吸烟气味，这就是设计师坚持要展示自然材料燃烧和冒烟的原因。设计师的意图是激发他们对广告的好奇心。
荣誉认可
关于A' Design Award 铁奖
Wild Cook Advertising 海报是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Wild Cook Advertising 海报将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Wild Cook Advertising 海报因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising. - 标签
- Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
- 生产技术
- All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
- 设计挑战
- The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
- 研究
- To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
- 灵感
- Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
- 项目周期
- The project started in September 2019.
- 团队成员
- Ladan Zadfar
Mohammad Farshad - 图片版权
- Ladan Zadfar and Mohammad Farshad
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