设计师 Ryan Paonessa 的作品 Status Audio 品牌识别系统荣获了极具声望的 2020 A' Design Award 铜奖，竞赛类别为广告、营销与传播设计。

铜广告· 2020

Status Audio 品牌识别系统

设计师： Ryan Paonessa

客户: Ryan Paonessa Design

广告类别A' Design Award 铜奖获奖者

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色彩

设计作品

关于 Status Audio 品牌识别系统

Status Audio 是为一家位于纽约、采用直面消费者模式的耳机公司打造的品牌识别系统。标志字体模拟了简约声波的流动形态,每个字母都沿着相同的垂直路径与弧线延展。这一经过精炼的声波图案同时可作为辅助标识,用于无需使用标志字体的场合。色彩与字体将包装、网站、印刷物料及营销材料等各类视觉呈现统一起来。耳机本身不设任何标志,仅标注独特的产品编码,体现出极简而实用的设计理念。包装提供多种尺寸规格。

荣誉认可

关于A' Design Award 铜奖

Status Audio 品牌识别系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Status Audio 品牌识别系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Status Audio 品牌识别系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
尺寸与包装: The packaging shown is offered in a variety of sizes and iterations based on the product.
标签: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
生产技术: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
设计挑战: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
研究: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
灵感: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
项目周期: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
操作流程: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
团队成员: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
图片版权: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.