Luo Xing and Chen Juhua and Fu Yating 的作品 Zhengyuanpu Travellers Series 普洱茶包装

设计师 Luo Xing and Chen Juhua and Fu Yating 的作品 Zhengyuanpu Travellers Series 普洱茶包装荣获了极具声望的 2020 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2020

Zhengyuanpu Travellers Series 普洱茶包装

设计师： Luo Xing and Chen Juhua and Fu Yating

客户: Jinde Design

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #97130 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Zhengyuanpu Travellers Series 普洱茶包装

正元普"行旅系列"是为中国传统饮品普洱茶设计的便携式包装。普洱茶通常以357克压制茶饼的形式出售，冲泡前须用茶针撬开。而"行旅系列"仅盛放小份茶叶，无需任何工具，撕开包装纸即可冲泡。每张包装纸尺寸为50×85×3毫米，采用棉纸材质。通过凹凸压印与烫金工艺塑造出茶的意象，契合目标消费群体的审美品位。设计选用了更为安全的材料，并简化了生产流程。

荣誉认可

关于A' Design Award 铜奖

Zhengyuanpu Travellers Series 普洱茶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Zhengyuanpu Travellers Series 普洱茶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Zhengyuanpu Travellers Series 普洱茶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
尺寸与包装: 50mmX85mmX3mm
标签: Portable , Pu'er tea packaging, Debossing，Travellers Series
生产技术: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
设计挑战: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
研究: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
灵感: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
项目周期: The project finished in Autumn 2019 in Kunming.
操作流程: Tear open wrapper.
团队成员: Luo Xing
Chen Juhua
Fu Yating