设计师 Fabio Alves 的作品 Feira do Alvarinho 广告活动荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为广告、营销与传播设计。

银广告· 2020

Feira do Alvarinho 广告活动

设计师： Fabio Alves

客户: MarkaBranka

广告类别A' Design Award 银奖获奖者

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关于 Feira do Alvarinho 广告活动

Feira do Alvarinho是在葡萄牙蒙卡举行的年度葡萄酒聚会。为了传达这一事件，它创建了一个古老而虚构的王国。阿尔瓦里尼奥王国以自己的名字和文明命名，因蒙卡被称为阿尔瓦里尼奥葡萄酒的摇篮而得名，其灵感来自于蒙卡奥的真实历史，地方，标志性人物和传说。该项目的最大挑战是将领土的真实故事带入角色设计中。

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关于A' Design Award 银奖

Feira do Alvarinho 广告活动是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Feira do Alvarinho 广告活动将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Feira do Alvarinho 广告活动是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
尺寸与包装: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
标签: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
生产技术: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
设计挑战: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
研究: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
灵感: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
项目周期: From February to July 2019, in Moncao, Portugal.
操作流程: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
团队成员: Fabio Alves
Marcio da Rocha
Rafael Pereira
图片版权: MarkaBranka, 2019