Pica Packaging Design Lab 的作品 Beautiful Life 樟脑丸包装

设计师 Pica Packaging Design Lab 的作品 Beautiful Life 樟脑丸包装荣获了极具声望的 2020 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2020

Beautiful Life 樟脑丸包装

设计师： Pica Packaging Design Lab

客户: Beijing Lvsan Chemistry Co.Ltd.

包装类别A' Design Award 铜奖获奖者

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设计作品

关于 Beautiful Life 樟脑丸包装

《美丽人生》是一款面向中国市场的樟脑丸包装设计。樟脑丸包装受到严格的法规约束，因此市面上大多数产品外观雷同。《美丽人生》采用书法字体标志、桃花图案以及取自中国古画的人物形象。开窗造型取自蝙蝠——中国传统中寓意福气的象征。铁罐采用八色印刷，纸盒则以雕刻工艺并施以烫金。铁罐可密封气味，能够长期保存并重复使用。内置的隐藏式内盖设计，使儿童难以开启。

荣誉认可

关于A' Design Award 铜奖

Beautiful Life 樟脑丸包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Beautiful Life 樟脑丸包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Beautiful Life 樟脑丸包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
尺寸与包装: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
标签: Packaging, China, Culture, Daily chemicals, Household, Mothball
生产技术: 8-color tinplate printing
Carving on paper
Gilding over paper
设计挑战: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
研究: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
灵感: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
项目周期: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
操作流程: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
团队成员: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
图片版权: Shuwei Qi and Rijiang Wang, 2019.