Xiaomi 的作品 Mi Bluetooth Headset Mini 耳机包装

设计师 Xiaomi 的作品 Mi Bluetooth Headset Mini 耳机包装荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2020

Mi Bluetooth Headset Mini 耳机包装

设计师： Xiaomi

客户: Xiaomi

包装类别A' Design Award 银奖获奖者

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在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Mi Bluetooth Headset Mini 耳机包装

小米蓝牙耳机迷你版是为一款轻巧的运动耳机所打造的包装。耳机外壳造型极简，仅设有一枚圆形按键。包装采用著名音乐家的形象，使椭圆形的耳机外壳被解读为头部，而按键则成为张开的嘴巴。由此营造出歌手或指挥家的意象，为简约的产品赋予鲜明个性。PET托盘将耳机与线控器固定在正面，导线则隐藏于内。纸质外壳则确保整体结构稳固。该设计旨在吸引18至29岁的用户群体。

荣誉认可

关于A' Design Award 银奖

Mi Bluetooth Headset Mini 耳机包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Mi Bluetooth Headset Mini 耳机包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Mi Bluetooth Headset Mini 耳机包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
尺寸与包装: dimension: height 79mm, Length 110mm, width 28mm
标签: Handset, electronic, packaging, colorful, musician
生产技术: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
设计挑战: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
研究: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
灵感: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
项目周期: The project started in April 2018 and finished in April 2019 in Beijing, China
操作流程: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
专利: Copyrights belong to Xiaomi, 2019
团队成员: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
图片版权: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge