Wen Liu and Jiayi Sun 的作品 Happy Ginger Ale 饮料包装

设计师 Wen Liu and Jiayi Sun 的作品 Happy Ginger Ale 饮料包装荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2020

Happy Ginger Ale 饮料包装

设计师： Wen Liu and Jiayi Sun

客户: Shenzhen Oracle Creative Design Co., Ltd

包装类别A' Design Award 银奖获奖者

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验证 #88703 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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关于 Happy Ginger Ale 饮料包装

Happy Ginger Ale 是一款以铝罐盛装的姜味饮料包装设计。每个罐体长115毫米、宽66毫米、高66毫米。主视觉为手绘插画，描绘了四个角色：姜先生、姜女士、姜奶奶和姜宝宝。这四个形象分别代表男性、女性、长者与儿童。每个角色手持一罐饮料，脸上流露出满足的神情。简洁而生动的风格旨在建立情感连结，邀请消费者品尝这份姜味风情。

荣誉认可

关于A' Design Award 银奖

Happy Ginger Ale 饮料包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Happy Ginger Ale 饮料包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Happy Ginger Ale 饮料包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
尺寸与包装: The packaging size is 115mm in length, 66mm in width and 66mm in height.
标签: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
生产技术: The design material is made of aluminum can.
设计挑战: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
研究: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
灵感: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
项目周期: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
操作流程: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
团队成员: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
图片版权: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018