设计师 Wen Liu and Kaichen Xie 的作品 Akimbo Coffee Beer 饮料包装 荣获了极具声望的 2020 A' Design Award 铜奖，竞赛类别为包装设计。
铜包装· 2020
Akimbo Coffee Beer 饮料包装
客户: Shenzhen Akimbo Brand Operation Management Co., Ltd.
包装类别A' Design Award 铜奖获奖者
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关于 Akimbo Coffee Beer 饮料包装
Akimbo Coffee Beer 是一款为两款精酿咖啡啤酒打造的包装设计，源自一个咖啡品牌与一家啤酒厂的跨界合作。啤酒采用铝罐盛装，外盒尺寸为长115毫米、宽66毫米、高66毫米。手绘插画与复古手写字体赋予罐体轻松畅快的气质。插画描绘了两个品牌的吉祥物在海边冲浪的场景。该设计面向年轻消费群体，并清晰传达出这是一款含酒精饮品。
荣誉认可
关于A' Design Award 铜奖
Akimbo Coffee Beer 饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Akimbo Coffee Beer 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Akimbo Coffee Beer 饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
- 尺寸与包装
- The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
- 标签
- Coffee,Beer, Coffee Beer, Illustration Packaging, Art
- 生产技术
- The material of the packaging is an aluminum can.
- 设计挑战
- We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
- 研究
- The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
- 灵感
- The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
- 项目周期
- The project started in September 2018 and finished in October 2018 Shenzhen.
- 操作流程
- Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
- 团队成员
- Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang - 图片版权
- Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018
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