设计师 Moon Chang 的作品 Hybrid Beauty 女装系列荣获了极具声望的 2020 A' Design Award 金奖，竞赛类别为时装、服饰与服装设计。

金时装· 2020

Hybrid Beauty 女装系列

设计师： Moon Chang

客户: Moon Chang Design Studio

时装类别A' Design Award 金奖获奖者

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关于 Hybrid Beauty 女装系列

Hybrid Beauty系列的设计是将可爱作为生存机制。发现的可爱特征包括缎带，荷叶边和花朵，并通过传统的女帽和高级时装技术进行了翻新。这将旧的高级时装技术再现为现代混合动力，既浪漫，黑暗又永恒。 Hybrid Beauty的整个设计过程促进了可持续性，创造了永恒的设计。

荣誉认可

关于A' Design Award 金奖

Hybrid Beauty 女装系列是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Hybrid Beauty 女装系列将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Hybrid Beauty 女装系列激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The hybrid flowers is the main motif of the collection. It reinterprets the historical cute features,ribbons, ruffles,and flowers, so the traditional millinery and couture techniques are embedded. Handmade flowers are molded by velvet with heated metal. The hybrid flowers translate into two dimensional print on silk and sequins, with stuffing, embroidery, and beading to create modern camouflage. The collection emphasized old couture techniques to hybrid version, in beautiful but also ugly way.
尺寸与包装: The whole collection is 8 looks womenswear, size 4.
标签: modern couture, wearable couture, bow shirt, handmade flowers, oversize bow dress,
生产技术: The traditional couture handmade flowers made out of 100 years brass metal mold. The couture tailoring techniques. The flower bouquet packaging process translates into draping and silhouette. The digital heat transferred prints on various fabrics like silk, organza, satin and sequin. The hand embroidery with beading, and also couture origami folds' transition to the big bow.
设计挑战: The main challenge of this journey was to solve ptsd as a perspective of a fashion designer, how to visualize the conceptions into the real garment. The second challenge was reinterpretation of history. Collecting the historical and vintage tools to create handmade flowers takes almost 2 years. This journey was the challenge to make the past alive again.
研究: While researching the brain, there are connections between ptsd and also aesthetic judgement as a visual language metaphorically.The approach to this study is what if the universal object that everyone regards as beautiful becomes ugly and how this will look like, by showing that the beautiful and ugly are not opposite, they are same as a skin on a skin. By choosing pink flower as the object to experiment, which is a standard of the beauty, and also contains cliche and stereotype. Through this process, the evolutionary storyline of Hybrid Beauty was made.
灵感: Hybrid Beauty is the convergence of dualism, cuteness and death being used as a protective mechanism. It has a story based on the evolutionary order from the designer's researches. Starting from the designer's personal story, when the time Moon had ptsd, the death moment. To deal with this, Moon chose to go back to childhood, also on the other word being cute. By combining the cute features from clothes which have been survived until now with victorian silhouette, it create hybrid couture collection, which is not just beautiful, but also ugly.
项目周期: Hybrid Beauty is mfa thesis from FIT graduate fashion design program. This started from August 2017, and ends up May 2019. It was exhibited in FIT museum in New York, and fashion show during New York fashion week S/S 2020.
操作流程: The looks of collection seem very light and beautiful, but when you wear it, you will be wrapped around with 4-5 yards of light fabrics like faille or silk organza. This is the way of creating the experience of ptsd by flower bouquet packaging techniques.
专利: Copyright to Moon Chang
团队成员: Designer: Moon Chang
Creative Director: Moon Chang
图片版权: Image #1-5: Moon Chang, The Noise
Video: Moon Chang, The Noise