Backbone Branding 的作品 Mirzam: Monsters Collection 巧克力包装

设计师 Backbone Branding 的作品 Mirzam: Monsters Collection 巧克力包装荣获了极具声望的 2021 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2021

Mirzam: Monsters Collection 巧克力包装

设计师： Backbone Branding

客户: Backbone Branding

包装类别A' Design Award 金奖获奖者

36,802

已验证的获奖者

验证 #86552 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Mirzam: Monsters Collection 巧克力包装

阿联酋（迪拜）的巧克力制造商需要为手工制作的可豆巧克力打造品牌。从命名和标识到产品设计和包装，团队为每个元素设计了围绕整个概念的迷人故事。该品牌的创建基于沿着长期被遗忘的海洋路线和路径穿越古代东方的旅程。从一个国家到另一个国家的旅程，会遇到怪物和神话人物。包装设计是神话与现实之间旅程的幻觉。

荣誉认可

关于A' Design Award 金奖

Mirzam: Monsters Collection 巧克力包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Mirzam: Monsters Collection 巧克力包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Mirzam: Monsters Collection 巧克力包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
尺寸与包装: Width 31 mm x Depth 1 mm x Height 61 mm
标签: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
生产技术: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
设计挑战: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
研究: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
灵感: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
项目周期: January-September 2015, Yerevan, Armenia
操作流程: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
专利: Copyrights belong to Mirzam Chocolate Makers
团队成员: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
图片版权: All Photo Credits to Bacbkone Branding