Giovanni Murgia 的作品 The Sands Wine Labels 葡萄酒标签

设计师 Giovanni Murgia 的作品 The Sands Wine Labels 葡萄酒标签荣获了极具声望的 2018 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2018

The Sands Wine Labels 葡萄酒标签

设计师： Giovanni Murgia

客户: Cantina Li Duni

包装类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #67776 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 The Sands Wine Labels 葡萄酒标签

为了实现这些标签的设计，已经对印刷技术，材料和图形选择进行了研究，能够代表公司的价值，历史和这些葡萄酒的产地。这些标签的概念始于葡萄酒的特征：沙子。实际上，葡萄藤生长在距海岸不远的海沙上。这个概念是通过压纹技术制成的，将设计融入禅宗花园的沙滩上。这三个标签共同构成了代表酿酒厂使命的设计。

荣誉认可

关于A' Design Award 铁奖

The Sands Wine Labels 葡萄酒标签是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计The Sands Wine Labels 葡萄酒标签将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。The Sands Wine Labels 葡萄酒标签因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
尺寸与包装: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
标签: wine, label, packaging, wine label design
生产技术: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
设计挑战: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
研究: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
灵感: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
项目周期: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
操作流程: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
专利: No copyrights on this project
团队成员: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
图片版权: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver