East Bloom 茶叶包装

设计师： Jiaqi Ding

包装类别A' Design Award 铜奖获奖者

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关于 East Bloom 茶叶包装

东方绽放（East Bloom）是一款为速溶冻干茶粉打造的包装设计。造型取材于中国传统玉玺，保留了方形印体与印钮的结构，并以柔和的马卡龙色系呈现。主体材质为食品级聚丙烯。盒体底部以阴刻工艺雕琢品牌纹样，使包装同时可作为印章使用。嵌套式盒装体系提供从8颗至60颗胶囊单元的多种组合。方形轮廓使茶粉自然聚拢于内侧棱角处，便于精准倾倒。

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关于A' Design Award 铜奖

East Bloom 茶叶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计East Bloom 茶叶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。East Bloom 茶叶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
尺寸与包装: 24.87 mm x 24.87 mm x 24.17 mm
标签: Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
生产技术: The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
设计挑战: A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
研究: The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
灵感: Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
项目周期: The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
操作流程: The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
团队成员: Jiaqi Ding
图片版权: Jiaqi Ding