PepsiCo Design and Innovation 的作品 Gatorade Rookie Bottle 保温水壶

设计师 PepsiCo Design and Innovation 的作品 Gatorade Rookie Bottle 保温水壶荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为广告、营销与传播设计。

银广告· 2025

Gatorade Rookie Bottle 保温水壶

设计师： PepsiCo Design and Innovation

广告类别A' Design Award 银奖获奖者

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关于 Gatorade Rookie Bottle 保温水壶

Gatorade Rookie Bottle 是一款专为青少年运动员设计的不锈钢保温水壶。其小巧的尺寸更便于儿童握持和饮用。内置提手方便随身携带，抗凹陷外壳可在瓶子跌落时提供保护。防漏吸管盖有效减少液体外溢。双层不锈钢内胆可实现超过24小时的保温效果。该设计基于家长与青少年运动员的反馈开发而成，他们将便携性、耐用性和易清洁性列为最主要的需求。

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关于A' Design Award 银奖

Gatorade Rookie Bottle 保温水壶是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Gatorade Rookie Bottle 保温水壶将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Gatorade Rookie Bottle 保温水壶是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: In February 2024, we launched The Gatorade Rookie Bottle, a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, we took feedback and insights directly from parents and their youth athletes. With their help, we identified three crucial features and functions: mobility, durability and cleanability.
灵感: When it comes to hydration, kids don't need as much volume; likewise, the larger size makes it harder for them to hold and drink from larger bottles. Even aspiring athletes tend to drop their bottles often, so we created a durable design, complete with a built-in carrying handle and dent-resistant shell that protects the bottle from drops. Plus, we added a leak-proof straw cap to minimize spills, and a double-wall stainless steel interior that provides more than 24 hours of insulation.

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