设计师 PepsiCo Design and Innovation 的作品 Doritos x Empirical Nacho Cheese Spirit 网红礼盒 荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为包装设计。
银包装· 2025
Doritos x Empirical Nacho Cheese Spirit 网红礼盒
设计师： PepsiCo Design and Innovation
包装类别A' Design Award 银奖获奖者
已验证的获奖者
验证 #169155 的获奖状态设计作品
关于 Doritos x Empirical Nacho Cheese Spirit 网红礼盒
Doritos x Empirical 玉米片奶酪风味烈酒是为一款融合了玉米片奶酪（Nacho Cheese）风味的限量版烈酒打造的网红礼盒。多力多滋的玉米片奶酪风味广为人知，已被应用于蘸酱、爆米花等多种产品。2023年，风味公司Empirical为多力多滋这一招牌风味提出了全新用途：一款注入玉米片奶酪风味的烈酒。该包装向媒体与线上受众呈现了这一出人意料的跨界组合。此次限量发售在不到六小时内即告售罄，并获得了全国性媒体的广泛关注。
荣誉认可
关于A' Design Award 银奖
Doritos x Empirical Nacho Cheese Spirit 网红礼盒是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Doritos x Empirical Nacho Cheese Spirit 网红礼盒将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Doritos x Empirical Nacho Cheese Spirit 网红礼盒是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze.
The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more. - 灵感
- In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.
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