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Kiwook Kim 的作品 Fairy Tale Travel 教科书

设计师 Kiwook Kim 的作品 Fairy Tale Travel 教科书 荣获了极具声望的 2025 A' Design Award 银奖,竞赛类别为教育、教学辅助与培训内容设计。


银教育· 2025

Fairy Tale Travel 教科书

设计师: Kiwook Kim

客户: MiraeN

教育类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #168142 的获奖状态

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设计作品

关于 Fairy Tale Travel 教科书

《童话之旅》是一套为韩国小学生设计的系列教科书。全套教材以童话为概念,赋予整个系列统一的风格,让学习变得充满乐趣。每册教科书中都有角色向导出现,引领学生完成各个课程单元。温暖的色调、手绘插画、柔和的字体排版与圆润的造型,共同营造出亲切友好的视觉观感。每个年级与学期都采用不同的主色调,便于快速查找相应教材。封面采用全息印刷工艺,并施以抗菌覆膜与抗菌油墨,让孩子使用起来更加安全。

荣誉认可

关于A' Design Award 银奖

Fairy Tale Travel 教科书是 A' Design Award 银奖得主,这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品,展现出其设计师杰出的专业技能、才华与敏锐。预计Fairy Tale Travel 教科书将成为一件出色的典范之作,兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明,造福并拓展艺术、科学、设计和技术的边界。Fairy Tale Travel 教科书是一件令人羡慕的创作,它唤起渴望,带来积极的情感,并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性
This project is designed for elementary school students in Korea.
Storytelling is developed with the concept of a "fairy tale book" to give consistency to the entire textbook and to help children feel the fun of learning.
In each textbook, character friends guide the textbook learning journey and act as guides to induce interest.
It is designed to be friendly to children by using warm colored hand drawings, typography, and curved shapes.
尺寸与包装
Product dimension: width 220 x height 220 mm
Package: This is a activity pocket (including the back surface of textbooks) - The activity pocket included in the textbook.
This activity pocket uses various activities to easily organize various activities, maintain various activities.
生产技术
It is composed of convenience and usability as the top priority for elementary school learners.
By applying different main colors for each grade and semester, you can quickly and easily find learning materials.
In addition, holographic gourd was used on the cover to visually express the imaginary space of fairy tale travel, and antiviral rotation printing technology was applied to make it safer for children to use textbooks using antimicrobial film coatings and antimicrobial ink.
设计挑战
Unlike existing textbooks, the initial planning was important to conduct consistent storytelling. The feasibility was ambiguous at the time of the initial planning due to an attempt of design style that was not tried in existing textbooks, but we were able to set the desired direction through a lot of communication with the editor so that the contents of the textbook could be expressed well like a fairy tale.
研究
The design concept of elementary school textbooks is based on fairy tale books, and it captures children's curiosity and imagination by making ordinary daily life feel like a place for adventure and exploration.
Cute and friendly characters appear in each elementary school textbook to guide children into the world of fairy tales so that they can be interested in learning.
Because of this, the textbook will be a space where children create their own stories beyond just learning tools.
灵感
Most of the existing textbooks are organized without a consistent story throughout the textbook.
It is a project that started with the idea of 'If there is a textbook such as a fairy tale book, wouldn't it be easier and more enjoyable for children to learn?'
Also, I wanted to make a textbook that learners want to have, just like choosing and purchasing a fairy tale book with a pretty drawing style at a bookstore.
项目周期
The elementary textbook design project will begin in March 2023 and end in March 2024, complete the review and start selling in 2025.
操作流程
The design was created with a focus on connection, softness, and fluidity, ensuring both visual comfort and enjoyment during learning. Each textbook incorporates imaginative worlds to stimulate visual interest, while the cloud-inspired title typography conveys a soft and dreamy atmosphere. Through a design that sparks imagination, students are guided beyond reality into the world of elementary school textbooks. This approach helps them perceive textbooks as an adventure, fostering greater engagement and enthusiasm for learning.
团队成员
Creative Director: Hyunji Son
Project Manager: Kiwook Kim
Designer: Dan-bi Kim / Gil-sung Jung / Meong-hee lee
Illustrator: Somdoo / Bokyeong Kang / Sooa Lee

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