设计师 Xiang Li 的作品 Miniso Land 主要功能：零售荣获了极具声望的 2025 A' Design Award 金奖，竞赛类别为室内空间与展览设计。

金室内· 2025

Miniso Land 主要功能：零售

设计师： Xiang Li

室内类别A' Design Award 金奖获奖者

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已验证的获奖者

验证 #167818 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

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关于 Miniso Land 主要功能：零售

图书文字：在Miniso Land的三层空间内，设有六大主题区域，汇集了来自各个IP世界的七十余种联名产品。设计师通过打造多元化的情境分区，实现了品类丰富性与空间使用效率的融合，避免了传统重复购物体验可能带来的单调感。从仿佛置身粉色泡泡中的盲盒区、具有蒙太奇视觉效果的综合区、充满各种自然气息的宠物区与香氛区，到让人仿佛走进童话世界的毛绒区，处处别具一格。

荣誉认可

关于A' Design Award 金奖

Miniso Land 主要功能：零售是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Miniso Land 主要功能：零售将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Miniso Land 主要功能：零售激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
标签: interior retail
设计挑战: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
灵感: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
项目周期: Shanghai, China
图片版权: Photograph丨SFAP

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