Du Qingyu and Zhang Jun 的作品 Joy To Go 包装

设计师 Du Qingyu and Zhang Jun 的作品 Joy To Go 包装荣获了极具声望的 2025 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2025

Joy To Go 包装

设计师： Du Qingyu and Zhang Jun

客户: Joy Studio

包装类别A' Design Award 铁奖获奖者

11,920

已验证的获奖者

验证 #165104 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Joy To Go 包装

Joy To Go 快餐外送包装将名为 Joy 的可爱卡通形象 IP 与食物相融合，在整个包装系统中营造出统一连贯的设计语言。这些趣味元素不仅带来欢乐，还巧妙暗示了包装的开启方式。例如，汉堡包装上绘有一个头顶汉堡的小角色，只有当用户掀开盖子后，才能逐层看到更多汉堡的食材。此外，该包装可以二次利用——图案可以撕下制成书签，从而有助于推广环保意识。

荣誉认可

关于A' Design Award 铁奖

Joy To Go 包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Joy To Go 包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Joy To Go 包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
尺寸与包装: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
标签: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
生产技术: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
设计挑战: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
研究: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
灵感: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
项目周期: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
操作流程: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
团队成员: Du Qingyu
Zhang Jun
图片版权: Du Qingyu