Chengdu Stone Design Co., Ltd 的作品 Zodiac Loong Chinese Baijiu 白酒包装

设计师 Chengdu Stone Design Co., Ltd 的作品 Zodiac Loong Chinese Baijiu 白酒包装荣获了极具声望的 2025 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2025

Zodiac Loong Chinese Baijiu 白酒包装

设计师： Chengdu Stone Design Co., Ltd

客户: Jiangsu Shuanggou Distillery Co., Ltd

包装类别A' Design Award 金奖获奖者

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已验证的获奖者

验证 #164159 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Zodiac Loong Chinese Baijiu 白酒包装

《生肖龙中国白酒》是一款中国白酒的瓶型与礼盒包装设计。瓶盖雕琢为龙首造型，龙须则兼作锁扣结构，在运输与储存过程中将瓶盖稳固固定。瓶身采用传统孔雀绿"积翠"色调，经磨砂与喷涂工艺处理，呈现哑光质感。瓶体下部雕刻中国传统海水波浪纹样。该包装为纪念龙年而作，适用于馈赠与收藏。

荣誉认可

关于A' Design Award 金奖

Zodiac Loong Chinese Baijiu 白酒包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Zodiac Loong Chinese Baijiu 白酒包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Zodiac Loong Chinese Baijiu 白酒包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This Chinese Baijiu packaging revolves around the zodiac sign of the Loong, aiming to provide consumers with a choice that is unique, commemorative, and collectable. The bottle cap is an exquisite sculpture of the Loong head, creating a distinctive visual impact. This cultural element also symbolizes good fortune and health, making the product an ideal gift for the Year of the Loong. Additionally, the design caters to the increasing demand for zodiac themed items among consumers.
尺寸与包装: product dimensions, 200 mm x 155 mm x 330 mm
标签: Traditional culture, Zodiac sign of the Loong, Collectable and commemorative, A cap sculpted like the Loong head, Chinese Baijiu packaging
生产技术: The bottle itself is adorned in Jicui, a peacock green hue derived from the Zang Kiln during the Kangxi Era of the Qing Dynasty, symbolizing good fortune. It is further frosted and sprayed to present a distinctive matte texture, exuding an elegant, mysterious appeal.
The lower section of the bottle is meticulously engraved with traditional Chinese wave patterns, harmonizing with the cap shaped like a Loong head and the golden metal base to evoke a profound Eastern allure.
设计挑战: To address the challenge of integrating traditional Chinese elements with modern aesthetics, the bottle features a cap sculpted like the Loong head and a body engraved with wave patterns, reflecting the ancient Chinese belief of the Loong ascending upon encountering water. It combines classical aesthetics with modern design, evoking the majesty and strength of the Loong while infusing the product with dynamism and vitality. Cultural inheritance and modern tastes are both met in this design.
研究: Based on the insight into traditional Chinese culture and the zodiac themed product market, this Chinese Baijiu packaging features a cap sculpted like the Loong head, and a bottle engraved with traditional wave patterns in a traditional Chinese color called Jicui, reminiscent of peacock green. Here, traditional cultural charm meets modern aesthetics. The launch of a zodiac themed liquor series aligns with market trends, offering consumers a choice that is worth anticipating and collectible.
灵感: With a concept of the Loong casting its majesty across the land, this design features traditional Chinese elements, including the zodiac sign, color, and pattern, to arouse cultural identity. The series begins with the Year of the Loong and will continue with a new zodiac themed liquor each year, making each product an artistic piece that stirs anticipation and is collectible. More than just for drinking, this design serves as a unique cultural symbol for promoting traditional Chinese culture.
项目周期: The design and development of this project started in Chengdu, China, in July, 2023. The product was introduced to the Chinese market in April, 2024.
操作流程: The whiskers serve as a locking mechanism, ensuring the cap stays in place during transportation and storage. This feature holds the auspicious meaning of wisdom and longevity.
The cap shaped like the Loong head and the wave patterns on the bottle evoke a majestic image of the Loong rising through waves, offering an interactive opening experience filled with the joy of exploration.
The gift box aesthetically harmonizes with the bottle, presenting a cohesive set perfect for gifting or collecting.
团队成员: Yang Shi, Ying Zhang, Yuanji Zhao, Tingting Fei