Fei Tian, Ning Huang and Wenqing Zhu 的作品 Fiery Spark Feifei 品牌形象角色

设计师 Fei Tian, Ning Huang and Wenqing Zhu 的作品 Fiery Spark Feifei 品牌形象角色荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为广告、营销与传播设计。

银广告· 2025

Fiery Spark Feifei 品牌形象角色

设计师： Fei Tian, Ning Huang and Wenqing Zhu

客户: iflytek Co.,Ltd.

广告类别A' Design Award 银奖获奖者

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色彩

设计作品

关于 Fiery Spark Feifei 品牌形象角色

"火花飞飞"是为人工智能领域企业科大讯飞打造的品牌形象角色。该角色造型简洁,线条流畅,外观亲切friendly。白色为主色调,寓意人工智能领域无限开放的可能性,点缀色则取自品牌标志。火花飞飞作为在线助手活跃于企业官网及各类应用中,提供问答服务。同时,这一形象也广泛应用于文创产品、市场活动与展览展示之中。

荣誉认可

关于A' Design Award 银奖

Fiery Spark Feifei 品牌形象角色是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Fiery Spark Feifei 品牌形象角色将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Fiery Spark Feifei 品牌形象角色是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
尺寸与包装: Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
标签: IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
生产技术: Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
设计挑战: The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
研究: Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
灵感: Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
项目周期: The project started in February 2024 in Hefei.
操作流程: Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
团队成员: Fei Tian, Ning Huang, Wenqing Zhu
图片版权: iflytek Co.,Ltd.