ShinyBay Design 的作品 Extra Melty Upgrade 薄荷糖包装

设计师 ShinyBay Design 的作品 Extra Melty Upgrade 薄荷糖包装荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2024

Extra Melty Upgrade 薄荷糖包装

设计师： ShinyBay Design

包装类别A' Design Award 铜奖获奖者

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验证 #160786 的获奖状态

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关于 Extra Melty Upgrade 薄荷糖包装

设计团队围绕融雪的概念展开设计，象征产品的减压特性。应要求保留EXTRA标志和弧线等可识别的品牌元素，因此设计团队在视觉上将弧线演变为滑雪道，构建了一个卡通形象可以尽情玩乐的场景，呼应主题。值得注意的是，水果不仅仅是口味提示，更是一个生动的滑雪板，完成了整个故事叙述。设计旨在让品尝薄荷糖的瞬间在口中和消费者心中都带来滑雪般的体验。

荣誉认可

关于A' Design Award 铜奖

Extra Melty Upgrade 薄荷糖包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Extra Melty Upgrade 薄荷糖包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Extra Melty Upgrade 薄荷糖包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds.
标签: IP integration, Visual assets enhancement, Brand identity, Consumer interaction
设计挑战: We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
灵感: The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
项目周期: 6 months in Shanghai,China
图片版权: ShinyBay Design

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