设计师 Olha Takhtarova 的作品 Fruit Bar 零食包装荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2024

Fruit Bar 零食包装

设计师： Olha Takhtarova

客户: SOTB and D

包装类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #160663 的获奖状态

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设计作品

关于 Fruit Bar 零食包装

Fruit Bar 是一系列天然零食棒的包装设计。这些零食由坚果、水果和种子制成，不含人工添加剂。每种口味，包括杏干、无花果、李子、椰枣和综合水果，均采用尺寸为140毫米×130毫米的包装呈现。紫色、橙色、绿色、蓝色和红色的明亮渐变色在货架上将各种口味区分开来。插画角色代表各种水果，传递出活力与愉悦感。设计为每款产品创作了专属标识，以便快速识别，并赋予品牌亲切友好的形象。

荣誉认可

关于A' Design Award 铁奖

Fruit Bar 零食包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Fruit Bar 零食包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Fruit Bar 零食包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
尺寸与包装: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
标签: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
生产技术: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
设计挑战: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
研究: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
灵感: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
项目周期: Poland. The project began in January 2023 and ended in June 2023
操作流程: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.