设计师 Olha Takhtarova 的作品 Italian Pasta Brand 意大利面包装荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2024

Italian Pasta Brand 意大利面包装

设计师： Olha Takhtarova

客户: SOTB and D

包装类别A' Design Award 铜奖获奖者

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设计作品

关于 Italian Pasta Brand 意大利面包装

意大利面品牌是一套面向系列意面产品与酱料的包装与视觉识别设计。深蓝色作为统一的基础色贯穿整个系列，而明亮的橙色、珊瑚色、紫色、绿色与蓝色则让货架上的每一种意面形状彼此区分。金色专色（Pantone）点缀与压印的厨师形象标志，呼应了传统的意面制作工艺。每一款包装上均印有烹饪说明与营养信息，清晰的字体排印便于快速阅读。包装采用可回收材料制成。

荣誉认可

关于A' Design Award 铜奖

Italian Pasta Brand 意大利面包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Italian Pasta Brand 意大利面包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Italian Pasta Brand 意大利面包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
尺寸与包装: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
标签: packaging, pasta, Italy, food packaging
生产技术: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
设计挑战: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
研究: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
灵感: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
项目周期: Dubai, UAE the project began in September 2022 and ended in March 2023
操作流程: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.