设计师 Yasuhiro Yamamoto 的作品 Hugoo 带腰凳的单肩包荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为婴儿、儿童产品设计。

铜婴儿产品· 2024

Hugoo 带腰凳的单肩包

设计师： Yasuhiro Yamamoto

客户: GRIT Inc

婴儿产品类别A' Design Award 铜奖获奖者

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设计作品

关于 Hugoo 带腰凳的单肩包

Hugoo是一款内置腰凳的单肩包，专为带孩子外出而设计。它保持了普通单肩包的外形，同时可通过带软垫的坐凳托住孩子。四个口袋按功能分区设置，一只包即可容纳全天外出所需的物品。内衬采用黄色，让包内物品一目了然；其中一个口袋可直接抽取湿巾。面料选用CORDURA（考杜拉），兼具强度与耐用性。当不再需要腰凳时，Hugoo依然可以作为普通单肩包继续使用。

荣誉认可

关于A' Design Award 铜奖

Hugoo 带腰凳的单肩包是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Hugoo 带腰凳的单肩包将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Hugoo 带腰凳的单肩包出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
尺寸与包装: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
标签: kids,hipseat,baby,bag,baby carrier
生产技术: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
设计挑战: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
研究: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
灵感: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
项目周期: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
团队成员: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama